Virgin Atlantic is permitting its personnel to wear any uniform in which they feel comfortable
Screenshot © YouTube / Virgin Atlantic
In a bid to become “the most inclusive airline in the skies,” British Virgin Atlantic scrapped rules on Wednesday requiring its staff to wear gender-specific uniforms. This means male personnel may now wear red skirt suits to work.
The company, which is owned by billionaire Richard Branson, announced that it would update its gender identity policies to “champion individuality,” enabling its employees to wear clothing that “expresses how they identify.”
According to the airline’s press release, personnel are now free to choose any company-approved uniform, “no matter their gender, gender identity or gender expression.” The uniforms have been created for Virgin by British designer Dame Vivienne Westwood.
The updated policies also provide an option for both Virgin Atlantic staff and passengers to wear pronoun badges to make sure they are addressed with consideration for their gender identity.